Search engine optimization (SEO) is the single most important factor to bring a website on search result pages. And keywords play the most significant role in your SEO efforts. No matter whether you own an ecommerce site, a product review site, or simply a blog, SEO with the right keywords is a must for you. But finding keywords can be a bit of hassle if you don’t know how to do it effectively. On top of that, there are millions of keywords out there. You cannot work with all or even most of them. So it is very critical for you to choose the most profitable keywords that can bring your site on top of the result page quickly. In this article, we will try to provide you with a details on what is a keyword, which ones are perfect for your site, and how to find them.
A keyword is a word or phrase that people enter into search engines like Google to find what they are looking for. It is also known as user search query. Keywords can be mainly of three types:
Head terms – Usually comprised with one single word that has high search volume but poor targeting. Example – ‘shoes’.
Body keywords – Phrases including 2/3 words having a decent search volume. Example – ‘running shoes’.
Long-tail keywords – Keywords having 4 or more words having low search volume yet very targeted. Example – ‘men’s lightweight running shoes’.
Keyword research techniques:
Previously, keyword research only included finding a keyword that has low competition. But the scenario has changed with the search engine giant Google making changes in how they will rank a website. Search engines now put more focus on buyer intent and search context. So you have to be witty to select the keywords that are most profitable for you. You can follow these steps to do so:
- Identify user intent and form a buyer persona – User intent is the sole reason why someone searches something on Google. And they will act according to their persona once they have found what they were searching for. So understanding these two things is the first step to find profitable keywords.
- Generate head keywords – After identifying intent and persona, it’s time for generating the seed keywords (head keyword terms) for your website. Head terms normally consist of words that define your industry or niche. You may find these by answering the following questions –
- What industry does my business fall in?
- What product or service do I sell?
- What problems of my customers am I trying to solve with my product/service?
- Find long-tail keywords – Once you have selected your head keyword(s), you need to find long-tail keywords that complement it. If you’re wondering, what happened with the other category, body keywords have the highest competition and hence are the toughest to use for ranking. In comparison, long-tail keywords have low competition and bring in the highest ROI.
Keyword research tools:
Now that you know how to research for keywords, you might be wondering how to do it. Well, you need to use some tools for it. There are some free tools like Google Trends, Google Keywords Planner, Keywords Everywhere, Ubersuggest, etc. that you can use to find out the keywords that’d be best for you. Paid tools include Ahrefs, LongTailPro, Serpstat etc. You may also use the Google search console for keyword research. How? Just go on Google and try writing your head keyword. You will see that Google autocomplete option is suggesting you some long-tail keywords around it. The biggest advantage of this technique is that you get the real time result of how that keyword would perform.
As we were saying, keyword research is the most important factor in SEO. So you need to be extra sensitive when researching the most profitable keywords for your site. If you still have any query, send us an email and we’d be happy to help you with your journey.